统计数据会说谎
There is a lot of advice out there about how to use social media. Everybody is a consultant these days and they all have their own set of data and research to support their methods. In this session Jason Falls goes through several examples of statistics and advice that you shouldn’t listen to when you are managing your social media marketing campaign.
关于如何使用社交媒体，有很多建议。 如今，每个人都是顾问，他们都有自己的一套数据和研究来支持他们的方法。 在本节中，Jason Falls将介绍一些统计数据和建议示例，您在管理社交媒体营销活动时不应听这些。
Before getting to the hard stats, though, Jason spoke to the myth that you can’t use social media to promote your business or product. He pointed out that although there are instances where it wouldn’t make sense, there are numerous good examples of times you would want to use social media as a part of your promotional campaign. The problem is that there is a lot of advice out there telling you what you should do. While there are times that is worthwhile listening to the advice and the statistics it is based on, as a blogger you have to be aware that statistics do lie. So does this mean that you should just ignore them?
不过，在获得统计数据之前，杰森曾说过一个神话，那就是您不能使用社交媒体来推广您的业务或产品。 他指出，尽管在某些情况下这没有任何意义，但有很多很好的例子，您希望使用社交媒体作为促销活动的一部分。 问题是那里有很多建议告诉您应该做什么。 尽管有时候值得一听建议和建议所依据的统计数据，但是作为博客作者，您必须知道统计数据确实存在。 那么这是否意味着您应该忽略它们？
The answer is no. You have to keep the statistics in mind but consider them within the context of your own business or product. Like Jason Falls said, as long as you are aware of what your readers and customers want, you will know which statistics are relevant and which ones aren’t.
答案是不。 您必须牢记统计信息，但要在自己的业务或产品范围内考虑它们。 就像杰森·福尔斯(Jason Falls)所说，只要您了解读者和客户的需求，您就会知道哪些统计数据是相关的，哪些统计数据是无关的。
If you would like to see Jason’s full session or any of the other sessions you can do so at Blog World Expo
如果您想查看Jason的完整会议或任何其他会议，可以在Blog World Expo上观看。
翻译自: /events/when-social-media-statistics-lie-and-what-to-do-about-it/
统计数据会说谎
