现在生活中，品牌服装已经成为了人们最日常的穿着之一。相对于一些小作坊生产的衣服，人们更愿意花高价去购买大品牌服装，不仅可以展现自己的身份地位，更能满足自己对品质、时尚的追求。
商场品牌服装的名称是重要的信息，往往可以激发人们购买的欲望和好奇心，使得消费者能够更好地了解产品特点和背后的品牌故事，从而更有决策性地购买，增加了品牌销售额，更能提高品牌的知名度和美誉度。
因此，本文将结合实际生活中的商场品牌服装为例，从品牌名称的起源、品牌影响力、品牌口碑、品牌特点四个方面，分别探讨商场品牌服装名称。
二、品牌名称的起源
1.传统文化
众所周知，中华文化独具特色，文化源流深远。许多商场品牌服装的名称正是由中国传统文化的草书、篆刻、书法等艺术元素所启发的。
像是“诗韵”、“曼莎芬”、“天心雅集”等品牌，均从中国历史和文化中寻找灵感，从细节中汲取营销力量，借助传统文化来拓展品牌与消费者的情感联系。
2.意境艺术
品牌的名称同样深受艺术的启发。像是“Zara”的名称，源于瑞典王妃的名字“拉》y》，结合西班牙语中的“洒脱、随意”的意境，体现了名字的文化韵味。
又如“ONLY”的名称，表达了“唯一的、独一无二的、只属于自己的”的意思，具有现代化的味道，又依据英文单词的缩写特点，更容易让人记忆和辨识。
3.时代趋势
时代发展会引领品牌名称的变迁，早期的品牌名称大多与创始人的名字密切相关，比如“Giorgio Armani”、“Calvin Klein”等，但近来的品牌更加关注消费者对品牌名称的需求。
比如“C&A”品牌名称由来是从英文“Cheap & affordable ”简写而来，就体现了：为顾客提供高性价比的时尚品牌的精神内涵。
三、品牌影响力
1.品牌知名度
品牌名称的知名度是品牌在市场营销中的重要因素之一，高知名度往往代表着该品牌已被广泛接受，市场份额逐渐增长。
以“UNIQLO”为例，该品牌在中国已经取得了极高的知名度，成为日系快时尚的代表，成为了一种生活方式和文化符号。
2.品牌风格
品牌名称的风格往往也代表着品牌的产品风格，比如“ZARA”，这个名称显然是简短的、强烈的、有个性的，这透露出品牌的时尚、简约、个性的品牌风格。
“LV”则显然是品牌奢华、高贵的象征，“NIKE”则蕴含了运动、激情、有勇有谋的内涵。
3.品牌认同度
品牌名称是打造品牌认同度的关键因素之一，品牌名称让品牌消费者可以看到自己的消费旅程的终点，可以更加全面地了解品牌背后的文化内涵和品牌理念。
如果品牌名称语音流畅，富于曲线美感，会给人带来舒适和内心的感觉，提高品牌认同度，比如“ONLY”和“Mango”等，这就是品牌名称的力量。
四、品牌口碑
1.品牌资质
品牌资质是品牌口碑的重要组成部分之一，高资质的品牌声誉会在市场上得到广泛的认可，消费者往往更加信任品牌。
以“H&M”为例，其品牌资质高，拥有自己独特的设计师团队和品质管控方式，这为品牌赢得了许多忠实粉丝和良好口碑。
2.品牌质量
品牌质量是品牌口碑形成的根本保障之一。如果品牌产品质量良好，通过消费者口碑互相传播，品牌口碑就会达到一个更高的水平。
例如，“Hugo Boss”品牌恪守高品质高档次定位，不断提升品牌产品的品质和创新，使得品牌口碑得以持续提升。
3.品牌信誉
品牌信誉是品牌口碑的一环，如果品牌信誉高，品牌在市场上的形象就会更加积极，消费者的购买欲望也会提高。
例如，“ZARA”的品牌信誉一直以来都是非常高的，无论是产品品质还是服务，都非常出色，使得该品牌持续赢得了广泛的品牌忠诚度和口碑好评。
五、品牌特点
1.品牌价值
一个强大的品牌不仅可以吸引消费者的注意，还能表现出其独特的品牌价值和内在特点，这正是品牌名称所应呈现的。
比如，“Gucci”品牌旗下的京东天猫旗舰店名称就是“Gucci国内官网店”，充分展现了品牌在中国市场上的正规渠道和权威性，增强了消费者对品牌的信任。
2.品牌特色
品牌特色是品牌名称的基础，有特色的品牌命名可以让人一眼识别，同时也可以制造出品牌独有的氛围。
比如，“Anta安踏”在品牌名称中，字体明快，略带跑鞋造型，体现出该品牌优秀、“力量”等的特点。
3.品牌定位
如何定位品牌在市场上的地位非常重要，品牌名称应符合品牌的市场定位。
例如，“Gap”品牌向年轻世代展示出一种简约、多态、张扬的品牌形象，“H&M”则强调了时尚敏感、多元化的市场定位。
六、结论
综上所述，商场品牌服装的名称可以说是品牌营销中必不可少的一环。它不仅告诉消费者品牌的背景、文化内涵、风格，也传达了品牌的特点、口碑和价值，它在品牌形象、市场定位方面有着非常重要的作用。
品牌名称的起名需要注意哪些事项？
1.方便消费者记忆消费者往往更喜欢简短、易记的品牌名称。
2.有个性和特点 品牌名称需要能够引起消费者的兴趣，让人们在众多品牌中更容易辨识它所代表的产品。
3.符合品牌特点 一个综合实力强的品牌，用有特点的品牌名字可以更好地展现出品牌的个性和特色。
4.注意法律规定 在品牌起名时，需要遵循商标法的相关规定，不能侵犯他人商标权益。
最后，品牌名称并非品牌营销的全部，如何将品牌名称落地，将品牌的内在品质和价值与消费者紧密结合起来，才能更好地促进品牌的发展和市场营销。
2. H&M
3. Uniqlo
4. Gap
5. Mango
6. Forever 21
7. Topshop
8. American Eagle Outfitters
9. Abercrombie & Fitch
10. Hollister
11. Victorias Secret
12. Levis
13. Calvin Klein
14. Tommy Hilfiger
15. Ralph Lauren
16. Lacoste
17. Adidas
18. Nike
19. Puma
20. Reebok
21. Converse
22. Vans
23. New Balance
24. ASICS
25. Crocs
26. Dr. Martens
27. Timberland
28. UGG
29. Michael Kors
30. Coach
31. Kate Spade
32. Tory Burch
33. Ralph & Russo
34. Prada
35. Gucci
36. Armani
37. Versace
38. Burberry
39. Hugo Boss
40. Chanel
41. Dior
42. Louis Vuitton
43. Hermes
44. Christian Louboutin
45. Jimmy Choo
46. Manolo Blahnik
47. Balmain
48. Givenchy
49. Valentino
50. Alexander McQueen
1. Zara - Zara is a Spanish clothing and accessories brand that offers affordable and trendy clothing for men, women, and children. The brand is known for its fast-fashion approach, with new collections released on a regular basis.
2. H&M - H&M is a Swedish clothing brand that offers affordable and trendy clothing for men, women, and children. The brand is known for its fast-fashion approach, with new collections released on a regular basis.
3. Uniqlo - Uniqlo is a Japanese clothing brand that offers affordable and high-quality clothing for men, women, and children. The brand is known for its functional and minimalist designs.
4. Gap - Gap is an American clothing brand that offers classic and casual clothing for men, women, and children. The brand is known for its denim and basic t-shirts.
5. Mango - Mango is a Spanish clothing brand that offers trendy and feminine clothing for women. The brand is known for its affordable prices and high-fashion designs.
6. Forever 21 - Forever 21 is an American clothing brand that offers budget-friendly and trendy clothing for young women. The brand is known for its fast-fashion approach, with new collections released on a regular basis.
7. Topshop - Topshop is a British clothing brand that offers trendy and affordable clothing for women. The brand is known for its fashion-forward designs and collaborations with fashion designers.
8. American Eagle Outfitters - American Eagle Outfitters is an American clothing brand that offers casual and comfortable clothing for men and women. The brand is known for its denim and graphic tees.
9. Abercrombie & Fitch - Abercrombie & Fitch is an American clothing brand that offers preppy and casual clothing for men and women. The brand is known for its iconic logo and marketing campaigns.
10. Hollister - Hollister is an American clothing brand that offers casual and beachy clothing for men and women. The brand is known for its surfer-inspired designs.
11. Victorias Secret - Victorias Secret is an American lingerie and clothing brand that offers sexy and feminine clothing for women. The brand is known for its iconic lingerie and annual fashion show.
12. Levis - Levis is an American clothing brand that offers durable and classic denim for men and women. The brand is known for its iconic 501 jeans.
13. Calvin Klein - Calvin Klein is an American clothing brand that offers minimalist and modern clothing for men and women. The brand is known for its iconic underwear and denim.
14. Tommy Hilfiger - Tommy Hilfiger is an American clothing brand that offers preppy and classic clothing for men, women, and children. The brand is known for its iconic logo and collaboration with pop culture icons.
15. Ralph Lauren - Ralph Lauren is an American clothing brand that offers classic and luxurious clothing for men, women, and children. The brand is known for its iconic polo shirts and equestrian-inspired designs.
16. Lacoste - Lacoste is a French clothing brand that offers sporty and preppy clothing for men, women, and children. The brand is known for its iconic crocodile logo and tennis-inspired designs.
17. Adidas - Adidas is a German clothing and sportswear brand that offers athletic and fashionable clothing for men, women, and children. The brand is known for its iconic three stripes logo and collaborations with designers and celebrities.
18. Nike - Nike is an American sportswear brand that offers athletic and fashionable clothing for men, women, and children. The brand is known for its iconic swoosh logo and collaborations with athletes and designers.
19. Puma - Puma is a German sportswear brand that offers athletic and fashionable clothing for men, women, and children. The brand is known for its iconic logo and collaborations with designers and celebrities.
20. Reebok - Reebok is an American sportswear brand that offers athletic and fashionable clothing for men, women, and children. The brand is known for its iconic logo and collaborations with athletes and designers.
21. Converse - Converse is an American shoe brand that offers iconic and classic sneakers for men, women, and children. The brand is known for its Chuck Taylor All-Star sneakers.
22. Vans - Vans is an American shoe brand that offers skateboarding and casual sneakers for men, women, and children. The brand is known for its checkerboard pattern and collaborations with artists and designers.
23. New Balance - New Balance is an American shoe brand that offers comfortable and supportive sneakers for men, women, and children. The brand is known for its classic designs and collaboration with fashion designers.
24. ASICS - ASICS is a Japanese shoe brand that offers comfortable and high-performance sneakers for men, women, and children. The brand is known for its Gel cushioning technology and collaboration with athletes.
25. Crocs - Crocs is an American shoe brand that offers comfortable and lightweight clogs and sandals for men, women, and children. The brand is known for its unique design and versatile use.
26. Dr. Martens - Dr. Martens is a British shoe brand that offers sturdy and durable boots and shoes for men, women, and children. The brand is known for its iconic yellow stitching and rebellious style.
27. Timberland - Timberland is an American shoe brand that offers durable and stylish boots and shoes for men, women, and children. The brand is known for its waterproof and environmentally-friendly styles.
28. UGG - UGG is an American shoe brand that offers cozy and comfortable boots and slippers for men, women, and children. The brand is known for its luxurious sheepskin material and iconic design.
29. Michael Kors - Michael Kors is an American luxury fashion brand that offers high-end and trendy clothing and accessories for men and women. The brand is known for its glamorous and jet-set inspired designs.
30. Coach - Coach is an American luxury fashion brand that offers high-quality leather goods and accessories for men and women. The brand is known for its iconic logo and signature styles.
31. Kate Spade - Kate Spade is an American luxury fashion brand that offers playful and feminine clothing and accessories for women. The brand is known for its colorful designs and quirky details.
32. Tory Burch - Tory Burch is an American luxury fashion brand that offers preppy and stylish clothing and accessories for women. The brand is known for its iconic logo and classic designs.
33. Ralph & Russo - Ralph & Russo is a British luxury fashion brand that offers high-end and glamorous clothing and accessories for women. The brand is known for its intricate and feminine designs.
34. Prada - Prada is an Italian luxury fashion brand that offers sophisticated and avant-garde clothing and accessories for men and women. The brand is known for its innovative designs and collaborations with contemporary artists.
35. Gucci - Gucci is an Italian luxury fashion brand that offers high-end and trendy clothing and accessories for men and women. The brand is known for its iconic logo and collaborations with fashion designers and musicians.
36. Armani - Armani is an Italian luxury fashion brand that offers timeless and stylish clothing and accessories for men and women. The brand is known for its elegant designs and luxurious fabrics.
37. Versace - Versace is an Italian luxury fashion brand that offers bold and ostentatious clothing and accessories for men and women. The brand is known for its Medusa logo and provocative designs.
38. Burberry - Burberry is a British luxury fashion brand that offers classic and sophisticated clothing and accessories for men and women. The brand is known for its iconic tartan pattern and trench coat.
39. Hugo Boss - Hugo Boss is a German luxury fashion brand that offers elegant and modern clothing and accessories for men and women. The brand is known for its clean and minimalist designs.
40. Chanel - Chanel is a French luxury fashion brand that offers timeless and elegant clothing and accessories for women. The brand is known for its iconic Chanel suit and 2.55 bag.
41. Dior - Dior is a French luxury fashion brand that offers feminine and glamorous clothing and accessories for women. The brand is known for its iconic Lady Dior bag and Diorissimo perfume.
42. Louis Vuitton - Louis Vuitton is a French luxury fashion brand that offers high-end and trendy clothing and accessories for men and women. The brand is known for its iconic monogram and collaborations with contemporary artists and designers.
43. Hermes - Hermes is a French luxury fashion brand that offers high-quality and stylish clothing and accessories for men and women. The brand is known for its iconic Birkin and Kelly bags and silk scarves.
44. Christian Louboutin - Christian Louboutin is a French luxury shoe brand that offers high-quality and fashionable shoes for women. The brand is known for its signature red sole and statement designs.
45. Jimmy Choo - Jimmy Choo is an American luxury shoe brand that offers glamorous and stylish shoes for women. The brand is known for its iconic stiletto heels and collaborations with fashion designers and celebrities.
46. Manolo Blahnik - Manolo Blahnik is a Spanish luxury shoe brand that offers elegant and fashionable shoes for women. The brand is known for its classic and feminine designs.
47. Balmain - Balmain is a French luxury fashion brand that offers edgy and glamorous clothing and accessories for men and women. The brand is known for its military-inspired designs and collaborations with pop stars and fashion designers.
48. Givenchy - Givenchy is a French luxury fashion brand that offers sophisticated and modern clothing and accessories for men and women. The brand is known for its iconic Antigona and Pandora bags and collaborations with contemporary artists and designers.
49. Valentino - Valentino is an Italian luxury fashion brand that offers romantic and elegant clothing and accessories for men and women. The brand is known for its iconic Rockstud shoes and collaboration with fashion designers and artists.
